by createdesign

Website and Logo Design Knysna

Soma Skin Clinic based in sedgefield briefed Colin Stephenson design to develop a new brand for their business and roll that out across corporate stationery, brochures, social media advertising website design and signage.

Branding is all about developing an image for your business that’s consistent and establishes a presence in your market. Branding and marketing a business involves an understanding of strategy, creativity and the potential consumer based in the Garden Route.

Our brand design services include creating the core visual material that your business will be based on, this includes elements such as logo design, stationery design and corporate identity manuals to ensure a consistent implementation of your brand. We consider visual aspects such as colour palettes, typography, symbols and icons, and how all of these elements convey the message your brand is intended to communicate.

Our responsive websites are designed to give users optimal viewing experience, adapting to any platform, screen size and orientation. All our websites are built according to these standards ensuring your website’s features and navigation are user-friendly. 

We offer full suite design services to our clients in Knysna, George throughout the Garden Route and Cape Town including: website design and digital design brochures, print design, DTP ( Desktop Publishing ) and photography. For all your website & digital design as well as graphic and print design requirements contact Colin Stephenson, 072 601 0985

With clients based in Knysna, George and throughout the Garden Route the Soma brand stands out as a clean timeless design. We look forward to growing your brand presence.

 

What Type of Products Can You Sell Online?

Regardless of which industry you are in, there are two types of products you can sell:

Commoditized products and Niche products.

Commoditized products are essential, high demand, or popular goods or services that can be physical or digital products. These are products that everybody needs.

Commoditized products are what make up the majority of online sales. Think of anything that has a big brand behind it — food, golf clubs, clothes, kids toys, etc.

Niche products are goods or services that serve a specific customer base and product category.

In many instances, these are unique, one-of-a-kind, or handmade products, making them some of the most popular items bought online. Colin Stephenson Design and Photography can work on your brand image and product packaging design. Product photography and lifestyle photography are also essential to bring your product to market and key to the service Colin Stephenson offers.

Niche products are often made in small batch runs or on demand. Think of a unique beaded necklace, handmade frozen yogurt, or leather iPad case. Product photography and lifestyle photography are also essential to bring your product to market and key to the service Colin Stephenson offers.

However, many store owners sell a combination of commoditized products and niche products to increase their profit margin.

Offering only commoditized items, especially if they are popular products sold on major online marketplaces like Take-a-lot, will make it extremely difficult to become successful.

Instead, offer commoditized and niche products to your customers while delivering an on-brand experience to set your online shop up for success. Colin Stephenson can guide you on product branding, packaging and product photography right through to website design or listing your product on major online stores. 

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 by createdesign

Website Design Garden Route

website design garden route

Outeniqua Orchids has worked with Colin Stephenson for over 10 years, the new website design ensured that the website is responsive, mobile-friendly and reflects a strong brand for the evolving company. Visit the outeniqua orchids website – click here

With experience providing website design for Woolworths and Caesarstone Colin Stephenson is an expert in website design and digital design. Our responsive websites are designed to give users optimal viewing experience, adapting to any platform, screen size and orientation.
All our websites are built according to these standards ensuring your website’s features and navigation are user-friendly. Colin Stephenson design provides responsive website design & mobile-friendly websites.

We offer full suite design services to our clients in Knysna, George throughout the Garden Route and Cape Town including: website design and digital design brochures, print design, DTP ( Desktop Publishing ) and photography. For all your website & digital design as well as graphic and print design requirements contact Colin Stephenson, 072 601 0985

 

website design garden route

How To Choose What Products To Sell

If you have already had a good product to sell here are some tips on how to improve them to sell online. Colin Stephenson can guide you on product branding, packaging and product photography right through to website design or listing your product on major online stores. 

  1. Identify or create products that solve a problem.

When you’re brainstorming ideas for a product or service, it’s essential you reflect on problems in your own life. Pinpoint a problem and solve it.

Your product or service doesn’t necessarily need to be a huge, complicated endeavor — it can be quite simple, yet exceptionally effective.

Product opportunities can also exist in a few other areas:

Improved product features, 

A new market unrealized by your competitors, or 

Unique product positioning and marketing.

Create high-quality product content (including product descriptions and imagery). Colin Stephenson Design and Photography can work on your brand image and product packaging design. Product photography and lifestyle photography are also essential to bring your product to market and key to the service Colin Stephenson offers.

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 by createdesign

Graphic designer, Knysna, Garden Route.

logo designer knysna

Graphic designer, Knysna Garden Route. To create a brand for a company is to create not just a logo but their image and to promote that image with campaigns and visuals. Working in branding allows a graphic designer to get involved with many aspects of the industry, from logo design to advertising to copywriting and slogans.

The goal of a brand is to make a company unique and recognizable and to project the desired image that the company wishes to portray. Over time, a brand can make a company a household name and be identifiable by a simple shape or color.

To create a logo and a brand for a company, a designer needs to fully understand the goals of the organization and the industry as a whole. This research and base knowledge can be used to work with designs to create the appropriate materials to represent that company. I work on logo design and branding for clients in the Garden Route, Cape Town, George and Knysna.

As a graphic designer working in branding, my graphic design requires a broader focus as I may not simply be designing websites or brochures, but instead working on an entire campaign and ensuring the consistent message reaches the various media.

Design elements of a branding campaign:

Logo design
Business card design
Letterhead design
Packaging
Copywriting
Advertising design
Typeface design
Marketing

Colin Stephenson is an experienced graphic designer providing logo design, professional photography, publications, brochures, business cards, annual reports, advertising, packaging and web development. The graphic design studio is based in Knysna in the Garden Route, Western Cape. As a result, we service clients from George Mossel Bay, Oudtshoorn, Knysna, Plettenberg Bay, including Cape Town and Johannesburg.

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Corporate website design, Garden Route & Cape Town

Corporate website design Garden Route & Cape Town

Corporate website design for Woolworths design team. Working with user experience (UI) experts to through various design stages to make sure the website works intuitively for the user and is fully dynamic so it displays well on mobile devices.

The website design process follows scoping stages with planning as the key. Working closely with the database developers to ensure that the website ecommerce functionality is state of the art.

With experience working with Woolworths Colin Stephenson is an expert in website design and digital design for your business. Our team conceptualize, design and scope website projects to ensure that we can grow the website functionality with your business changing needs. We offer corporate website design to clients in the Garden Route and Cape Town.

We offer full suite design services to our clients in Knysna, George throughout the Garden Route and Cape Town including: website design and digital design brochures, print design, DTP ( Desktop Publishing ) logo & brand design and photography. For all your website & digital design as well as graphic and print design requirements contact Colin Stephenson, 072 601 0985

Corporate website design for Woolworths
Corporate website design for Woolworths
Corporate website design for Woolworths

How Do You Begin Selling Online? 

Find products with branding potential.

You’ve identified a potential product that solves consumers’ problems and comes from a place of passion. So, what’s next? Creating a resounding brand message and can make a splash in the competitive ecommerce space.

Crafting a recognizable and memorable brand means you’ll need to put in the time to research and truly understand your target audience.

Your brand should speak to your potential customers in a way that both resonates and compels them to come back. Colin Stephenson Design and Photography can work on your brand image and product packaging design with you. Product photography and lifestyle photography are also essential to bring your product to market and key to the service Colin Stephenson offers.

In other words, you want to build loyalty based on audience identity.

Some great questions to start with here are:

How does your target audience like to be addressed?

How will you position your product?

How will you design your website to communicate your brand and appeal to your potential customers through layout, color scheme, and calls to action?

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 by createdesign

Corporate logo design and branding George, Garden Route

Corporate logo design and branding George, Garden Route
Corporate logo design and branding George, Garden Route

Corporate logo design and branding George, Garden Route

The Maya Blue logo and branding by Colin Stephenson is designed with the element of simplicity, key to business logo design. To design a distinctive and timeless brand identity the fundamental design principle employed is simplicity

A brand identity is built on a logo. Let us help you create a brand identity image that communicates values and corporate culture of your business. Colin Stephenson offers a professional logo design service in the Garden Route and Cape Town. We focus on helping businesses build the connection between their brands and clients through unique & strong brand identity images.

The brand identity of a Company is more than a Logo Design, it is the collection of all brand elements that the company creates to portray the right image of itself to the consumer. Business card, letterhead and email signature are the standard stationery everyone needs. The nuances of the brand identity are designed over time in design collaboration with our clients in George, Knysna, the Garden Route and Cape town.

With experience working with brands like Caesarstone and Wollworths Colin Stephenson is an expert in print design and digital design for your business. Our team conceptualize, design and scope website projects to ensure that we can grow the website functionality with your business changing needs.

We offer full suite design services to our clients in Knysna, George throughout the Garden Route and Cape Town including: website design and digital design brochures, print design, DTP ( Desktop Publishing ) and photography. For all your website & digital design as well as graphic and print design requirements contact Colin Stephenson, 072 601 0985

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Corporate magazine design and digital publishing, Garden Route

Corporate magazine design and digital publishing George, Garden Route

Corporate magazine design and digital publishing George, Garden Route

Colin Stephenson Design was contracted to design the latest issue of the GoEasy corporate magazine. Corporate magazine design and digital publishing are key graphic design services offered for clients throughout the garden route including George, Knysna and cape Town.

With experience working at Elsevier Science publishers in London Colin Stephenson is an expert in designing print and digital publications on for your business. We conceptualize, design and layout publications, annual reports and newsletters.

We offer full suite design services to our clients in Knysna, George throughout the Garden Route including: brochures, annual reports, year books, corporate stationery, digital stationery, pamphlets, DTP ( Desktop Publishing ), Printing and various other Advertising or Marketing services. For all your graphic design requirements contact Colin Stephenson, 072 601 0985

Corporate magazine design and digital publishing George, Garden Route
Corporate magazine design and digital publishing George, Garden Route
Corporate magazine design and digital publishing George, Garden Route
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Meyer Von Weilligh

Meyer Von Weilligh Design and Photography

Meyer Von Weilligh – Design and Photography

Colin Stephenson was privileged to work closely with Abrie von Wielligh and Norman Meyer from Meyer Von Wielligh Garden Route, in establishing their new corporate identity. Starting with the branding and logo design we defined a new direction for their marketing materials and translated this through graphic design into their corporate stationery as well as their portfolio website and corporate marketing cards.

The branding was created and illustrated by hand to communicate the company ethos of unique handmade furniture. We combined the illustrated feel of the new logo with a strong modern approach to the corporate stationery and website in order to demonstrate the modern cutting edge approach to technology, furniture design and mixed media techniques implored by the company.

MVW commissioned Colin Stephenson to develop a set of 14 corporate marketing cards. The cards were to demonstrate the MVW product range through a classic sophisticated graphic design style. The series was designed to continue the graphic design style set through the branding and portfolio website and in this was forms part of seamless marketing campaign that is unique to MVW.
The MVW website has been designed using the product photography captured by Colin Stephenson Photography in their professional graphic design and photography studio.

Corporate Identity, Marketing materials, Photography, website design

Meyer Von Weilligh Portfolio Gallery

Meyer Von Weilligh Design and Photography
Meyer Von Weilligh Design and Photography
Meyer Von Weilligh Design and Photography
Meyer Von Weilligh Design and Photography
Meyer Von Weilligh Design and Photography
Meyer Von Weilligh Design and Photography
Meyer Von Weilligh Design and Photograhy
Meyer Von Weilligh Design and Photography
Meyer Von Weilligh Design and Photography
Meyer Von Weilligh Design and Photography
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SAB AB InBev Design and Photography
 by createdesign

SAB AB InBev

SAB AB InBev Design and Photography

SAB AB InBev – Hops Workshop – Design and Photography

SAB AB InBev Design and Photography
SAB AB InBev Design and Photography
SAB AB InBev brochure design, corporate branding, graphic design
SAB Ab InBev brochure design, corporate branding, graphic design
SAB AB InBev Design and Photography
SAB AB InBev Design and Photography
SAB AB InBev brochure design, corporate branding, graphic design
SAB AB InBev brochure design, corporate branding, graphic design
SAB AB InBev brochure design, corporate branding, graphic design
SAB AB InBev brochure design, corporate branding, graphic design

How Do You Begin Selling Online? Spot business opportunities absolutely everywhere.

Part of being an entrepreneur is always pushing your imagination. Colin Stephenson can guide you on how to build an online business set up for success. 

As you do your part as a world citizen, pay attention to how society behaves. Are there norms to be broken? Is there an opportunity to improve the lives of your neighbors? 

What products gain quick customer acquisition? What industries are gaining traction? 

Colin Stephenson Design and Photography can work on your brand image and product packaging design with you. Product photography and lifestyle photography are also essential to bring your product to market and key to the service Colin Stephenson offers.

 

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Branding, Graphic Design – Rudi’s Choice

Colin Stephenson advertising agency has worked with International Slab Sales (ISS) on various brands since 2009.
In 2011 ISS launched a new national brand for quality natural stone slabs – Rudi’s Choice. Colin Stephenson was appointed as the project manager and advertising studio to conceptualise the look and feel of the new brand as well as the corporate identity encompassing as the marketing materials and advertising campaigns. Colin Stephenson project managed & developed an integrated suite of designed marketing materials and signage.

The logo concept stems from the fact that Rudi Eggers, the Director of ISS has a great reputation for going to the ends of the earth to find and supply clients with the best quality natural stone. If Rudi puts his name on it that seals the quality of the product. The logo thus developed from the idea of using Rudi’s signature as the key element. Colin Stephenson also designed a range of graphic icons to distinguish the stone types as well as a unique creative visual palette of images and illustrations linked to the exotic destinations from which the product originates to round off the corporate identity.

Colin Stephenson developed a set of signature adverts forming a large part of the brand’s launch campaign. The advertising campaign featured nationally and so the new corporate identity for Rudi’s choice was launched. The Colin Stephenson studio created themed adverts which would convey the destinations of origin and place the brand as a unique handpicked quality product. The on-going series of print adverts takes viewers into the exploration process that Rudi goes through to source the best natural stone. The post card look and feel of the advertising campaign was rolled out across other print materials, including a full colour glossy product brochure, corporate stationery as well as car signage, point of sale graphics and exhibition stand graphics.

A national launch of Rudi’s Choice required the Colin Stephenson design team to design large format display graphics and pull-up banners as well as email campaigns and various designed corporate marketing items such as branded bags, wine cases and caps. Along with these Colin Stephenson developed Rudi’s Choice branded vehicle wraps, product labels, in-store graphics and display billboards. Exhibition display graphics were also designed to encompass all the aspects of the advertising campaign and carry the brand values across visually in a unified graphic message.

Branding, Graphic Design, Illustration

Rudi's Choice Portfolio Gallery

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Branding, Corporate Identity – ISS

ISS international slab sales

Colin Stephenson based in the Garden Route project managed the ISS (International Slab Sales, South Africa) corporate rebrand.

Colin Stephenson started the re-branding process by tackling the logo graphic and modernised and refreshed the corporate colours that are to represent the well-established stone slab suppliers. Once the graphic had been set all the corporate stationery, advertising, store signage, car signage as well as website have been re-design to keep within the brand guidelines of the new corporate identity.

Colin Stephenson website design agency, proposed a content management system driven website to showcase the company’s products, brands as well as galleries and news archive. The data on the site is dynamic and can be controlled by the client to keep all the news and product details current and up to date. The design style of the bespoke content management system again incorporates the new brand DNA and is focused on stylishly representing all the brands and high quality products that ISS represent.

Corporate Identity, Marketing materials, signage, website design

ISS Portfolio Gallery

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