Colin Stephenson advertising agency has worked with International Slab Sales (ISS) on various brands since 2009.
In 2011 ISS launched a new national brand for quality natural stone slabs – Rudi’s Choice. Colin Stephenson was appointed as the project manager and advertising studio to conceptualise the look and feel of the new brand as well as the corporate identity encompassing as the marketing materials and advertising campaigns. Colin Stephenson project managed & developed an integrated suite of designed marketing materials and signage.

The logo concept stems from the fact that Rudi Eggers, the Director of ISS has a great reputation for going to the ends of the earth to find and supply clients with the best quality natural stone. If Rudi puts his name on it that seals the quality of the product. The logo thus developed from the idea of using Rudi’s signature as the key element. Colin Stephenson also designed a range of graphic icons to distinguish the stone types as well as a unique creative visual palette of images and illustrations linked to the exotic destinations from which the product originates to round off the corporate identity.

Colin Stephenson developed a set of signature adverts forming a large part of the brand’s launch campaign. The advertising campaign featured nationally and so the new corporate identity for Rudi’s choice was launched. The Colin Stephenson studio created themed adverts which would convey the destinations of origin and place the brand as a unique handpicked quality product. The on-going series of print adverts takes viewers into the exploration process that Rudi goes through to source the best natural stone. The post card look and feel of the advertising campaign was rolled out across other print materials, including a full colour glossy product brochure, corporate stationery as well as car signage, point of sale graphics and exhibition stand graphics.

A national launch of Rudi’s Choice required the Colin Stephenson design team to design large format display graphics and pull-up banners as well as email campaigns and various designed corporate marketing items such as branded bags, wine cases and caps. Along with these Colin Stephenson developed Rudi’s Choice branded vehicle wraps, product labels, in-store graphics and display billboards. Exhibition display graphics were also designed to encompass all the aspects of the advertising campaign and carry the brand values across visually in a unified graphic message.