Soma Skin Clinic based in sedgefield briefed Colin Stephenson design to develop a new brand for their business and roll that out across corporate stationery, brochures, social media advertising website design and signage.

Branding is all about developing an image for your business that’s consistent and establishes a presence in your market. Branding and marketing a business involves an understanding of strategy, creativity and the potential consumer based in the Garden Route.

Our brand design services include creating the core visual material that your business will be based on, this includes elements such as logo design, stationery design and corporate identity manuals to ensure a consistent implementation of your brand. We consider visual aspects such as colour palettes, typography, symbols and icons, and how all of these elements convey the message your brand is intended to communicate.

Our responsive websites are designed to give users optimal viewing experience, adapting to any platform, screen size and orientation. All our websites are built according to these standards ensuring your website’s features and navigation are user-friendly. 

We offer full suite design services to our clients in Knysna, George throughout the Garden Route and Cape Town including: website design and digital design brochures, print design, DTP ( Desktop Publishing ) and photography. For all your website & digital design as well as graphic and print design requirements contact Colin Stephenson, 072 601 0985

With clients based in Knysna, George and throughout the Garden Route the Soma brand stands out as a clean timeless design. We look forward to growing your brand presence.

What Type of Products Can You Sell Online?

Regardless of which industry you are in, there are two types of products you can sell:

Commoditized products and Niche products.

Commoditized products are essential, high demand, or popular goods or services that can be physical or digital products. These are products that everybody needs.

Commoditized products are what make up the majority of online sales. Think of anything that has a big brand behind it — food, golf clubs, clothes, kids toys, etc.

Niche products are goods or services that serve a specific customer base and product category.

In many instances, these are unique, one-of-a-kind, or handmade products, making them some of the most popular items bought online. Colin Stephenson Design and Photography can work on your brand image and product packaging design. Product photography and lifestyle photography are also essential to bring your product to market and key to the service Colin Stephenson offers.

Niche products are often made in small batch runs or on demand. Think of a unique beaded necklace, handmade frozen yogurt, or leather iPad case. Product photography and lifestyle photography are also essential to bring your product to market and key to the service Colin Stephenson offers.

However, many store owners sell a combination of commoditized products and niche products to increase their profit margin.

Offering only commoditized items, especially if they are popular products sold on major online marketplaces like Take-a-lot, will make it extremely difficult to become successful.

Instead, offer commoditized and niche products to your customers while delivering an on-brand experience to set your online shop up for success. Colin Stephenson can guide you on product branding, packaging and product photography right through to website design or listing your product on major online stores.